Gucci and Livia Firth, co-founder of the Green Carpet Challenge, held a joint news conference at the Brazilian embassy to announce that the luxury handbag had finally made a difference. Many people don’t realize it, but that leather handbag made in Europe comes from leather that is ranched and raised in places where there are rain forests. Clearing the land, and creating more space for this industry has removed many acres of this critical green for our planet. Its not easy turning a huge luxury ship around in the waters, but the Green Carpet Challenge has managed to do it. We know that many more companies will follow but it takes a major player in the luxury industry like Gucci, to turn the tides.
Bravissimo! The Bags will be available at flagship Gucci stores, worldwide.